Australian Camps Association

Australian Camps Association (ACA) is the peak organisation for school camp providers, hardtop camps and outdoor adventure group accommodation in Australia.

ACA and its associated all-abilities organisation, People Outdoors, required the development of a range of promotional materials to help support members and expand consumer awareness of the services and types of outdoor adventure experiences that ACA and its members can offer.

The communications plan and creative services included:

  • Video content marketing: film and edit production of multiple short camp films (circa 2 minute)
  • Social media content development including copywriting and design
  • A large professional stills photography bank
  • Social media and communications strategy audit and recommendations
  • Communications campaign development
  • website data analysis and audit
  • website structure recommendations
  • search engine optimisation recommendations
  • keyword data research and recommendations

Promotional films developed for ACA include:

  • A film promoting Great Getaways, ACA adventure camps designed specifically for 55+ Australians looking for fun outdoor activities and the formation of new relationships in an un-pressured, safe and supportive environment.
  • Two films for People Outdoors, each telling the story of the types of experiences that kids and young adults of all abilities can have with their inclusive outdoor adventure organisation.

People Outdoors Happy Campers

Marsysville Camp for over 55's

Grantville People Outdoors camp