The communications plan and creative services included:
- Film and edit production of two 2 min + films
- a large stills photography bank
- magazine feature and advertising
- social media campaign strategy
- social media campaign management (September to October 2019).
- Data driven quantitative campaign report (post campaign)
The films were designed to inspire viewers to head on a roadtrip for fun family outdoor activities, great accommodation, delicious foods and amazing experiences to be enjoyed in this wonderful part of the world.
