Great Ocean Road Regional Tourism

The communications plan and creative services included:

  • Film and edit production of two 2 min + films
  • a large stills photography bank
  • magazine feature and advertising
  • social media campaign strategy
  • social media campaign management (September to October 2019).
  • Data driven quantitative campaign report (post campaign)

The films were designed to inspire viewers to head on a roadtrip for fun family outdoor activities, great accommodation, delicious foods and amazing experiences to be enjoyed in this wonderful part of the world.

Film 1: Great Ocean Roadtrip, Victoria, Australia.

Film 2: Great Ocean Roadtrip, Victoria, Australia.