Hollick Estate Winery and Accommodation Coonawarra

Hollick Estates is an iconic Australian winery and brand established in 1983 and known globally for producing some of Australia’s finest Shiraz and Cabernet Sauvignon wines. But there is so much more to Hollick than just the best reds.

In January 2019 Hollick Estates required the development of marketing materials to assist the promotion of the Estate as more than its lovely wines, with a fine dining restaurant, vineyard accommodation and a huge range of surrounding regional attractions and experiences.

This video shoot and production and social media content driven campaign for Hollick involved two weeks exploring, photographing and filming the gorgeous Limestone Coast region as well as behind the scenes footage from Hollick such as kitchen preparations, restaurant dining scenes, wine making operations and private tastings. During the filming process, daily social media content was distributed via a number of social channels, under the campaign theme of ‘Fun Sponsored by Hollick. Hollick Estate and the Limestone Coast featured in an editorial promoting the winery, on-estate accommodation, its fine dining restaurant, many local expriences and of course, the wonderful wines.

The communications plan and creative services included:

  • Film and edit production of two 2 min + films
  • A large stills photography bank
  • magazine feature and advertising
  • Real time social media campaign under the campaign theme ‘Fun Sponsored by Hollick’
  • Social media campaign management

Hollick Estate, winery and accommodation destination film