Integrated Communications and Campaign Strategy

We develop integrated communications strategies specifically for regions and businesses within the visitor economy sector in Australia. An integrated communications strategy will commonly include a number of different media channels through which a campaign is concurrently executed or rolled out in a stepped process. Each channel delivers an overall campaign concept and specific message according to the audience and media type.  Channels we might use include all digital channels such as SEM (google adwords), Social Media sites, online and physical magazines, bloggers and influencers, PR, radio or digital audio platforms such as Spotify or Youtube music, outdoor advertising, TV and Cinema.

Integrated communications strategy is a particular area of strength for Oh The Places You’ll Go! We have a wealth of long-term experience conceiving an overall comms strategy, fully developing a creative campaign idea, determining the right integrated channel mix, and then executing the plan through campaign production and go-to-market strategy.

Please have a chat with us - let us know your needs. We’ll give you a free 30 minute consult and we can go from there!